Tag Archives: CGI

I’ve been using it increasingly, but I never touch it.

I am a great believer in starting the design process on a drawing board. For me, there is nothing like a large blunt pencil or a fat marker pen and a blank sheet of white paper. Perhaps it’s just my generation? I don’t think that’s all it is though; As Milton Glaser put it: ‘There’s not enough fuzziness in a computer solution, so you figure it out too early, and what you get is a very well executed ordinary idea.’ I like that.

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