Clearly one who pays on time! Well now we have got that out of the way, let’s look at the issue in a little more detail. Our clients come from all sorts of different disciplines – architects, property developers, interior designers and private individuals, who are of course infinitely variable. Some things are constant though. Here is my (by no means exhaustive) take on the subject. A good client is:
- One who gives you a good brief. Not all clients know what they want, perhaps most don’t. It is part of our job to talk to them and ‘tease out’ the details of what they want (and what they will want to spend). However, we have all experienced clients who don’t know what they want but when they see the project nearly finished they know what they don’t want. So I guess the key here is if a client can’t give you a good brief, write one yourself and communicate really well throughout the project.
- One who doesn’t tell you what to do. This is of course an over simplification, but there is no doubt that it can be frustrating to have a client who constantly explains to you how you should design the job. Often, this is followed up with a deconstruction of what you have done. By this, I don’t mean a critique, more an unravelling through a series of alterations that mean the scheme no longer makes sense. At this point I always ask myself why I was taken on. I guess the key to this is that clients should give designers enough room to think creatively. Of course, we can all think of schemes that we have looked at and thought ‘that designer was given a bit too much free rein’ – or maybe it’s just me that thinks that.
- One who understands the true meaning of value. Clearly what I don’t mean by this is someone who wants everything at a reduced price. As designers, we all know that cheapest is rarely best. Also that ‘whole life cost’ is an important principle – cheaper light fittings for example are rarely a saving in the long run. Cheap hedges grow quickly and – well it’s obvious.
- One who understands the balance between programme cost and quality. To be fair, most clients do these days, but we do still come across the odd person who wants a high quality job quickly and cheaply.
- One who respects your professional skills and experience. By this I mean one who doesn’t just expect you to ‘fill in the green bits’ but will give you the room to do a good job and will support you against the occasional forays into our zone by other professionals. Also, a good client will get you involved early on in the project, before all the essential decisions have already been made.
- One who recommends you to friends. Obvious really.
- Finally – One who enthuses! For me this is the most rewarding. I had a client a few years ago who was buying the garden along with everything else – pool, kitchen, interior design etc. By the end of the project two years later he was completely addicted to his garden. At the end of each day who he would come back home and go and sit in his garden to unwind before he went inside. Every time I saw him all he would talk about was how much he loved it. I would never have predicted this from our first few meetings, so it was an added bonus for me. Clients who really love gardens are a relative rarity but they always lift my spirits.
Perhaps this all sounds rather negative? Clients are actually what I love about this business, people in all their random variety with their foibles, likes, dislikes and baggage that they bring to a project. Our work could not function without them.
As long as they pay that is.